P.R. and perfume in Paris...
What's in the Programme for this Fresh Adventure?
Our plan with this particular adventure is to focus on PR & Communications with a trip to one of the most exciting cities in the world. David MacDonald, who is the head of Anthropology at L'Oreal will be addressing the issue of branding and communications in a competitive market, and he will also talk about the PR issues surrounding perfume brands. This is not all about perfume of course, but will offer a great insight and perspective about how different issues are approached by different sectors. France has long been considered the home of perfume, but the fragrance market is slowly changing and mass perfume brands and celebrity scents are falling out of favour, while artisan perfumeries are becoming more popular. So, let's see what lessons we can learn and adapt for the fantastic PR Peeps of the UK. Fresh Adventures are designed to be educational as well as fun and we want everyone to come away with a new sense of purpose and passion as well as a whole host of new people to connect with. And on this trip? Maybe a little perfume too!
On confirmation on your booking we will liaise with you about the most convenient airport and issue fill details of your adventure and make sure you have all of the information you need. Please note that we may occasionally need to change the format of a programme and alter the itinerary, but we will always come up with fun and inspirational alternatives. Each adventure is based on securing a great mix of creative people to attend, so please do check out our cancellation policy.